Loyalty runs deep. We learn that from our dogs. We build gear that honors that kind of commitment. That spirit inspired our Be Loyal™ Program—our promise to do better for pets, people, and the planet.

We’re a small company with big goals. We build dog gear that’s meant to last, because quality and sustainability should go hand in hand. But we also believe our responsibility doesn’t end with our products. It extends to how we show up in our community and for the causes that matter.

Whether it’s giving a shelter dog a more comfortable place to sleep or supporting the people protecting the coastlines we all love to explore, Be Loyal™ is how we turn our values into action.

Giving Back When and Where We Can

We're proud to support organizations doing real work on the ground. Right now, that includes the Palm Springs Animal Shelter, where we donate product to bring comfort to adoptable pets, and the Surfrider Foundation, which is dedicated to protecting our oceans and beaches.

As we grow, so will our capacity to give—both in donations and in partnerships. We don’t do it for recognition. We do it because it's the right thing to do.

Better Gear for a Better Future

Sustainability isn’t just about what goes into our products. It’s about how long they last and how they’re made. Our materials are thoughtfully chosen and responsibly sourced, including:

• Recycled materials tested to exceed performance of non-recycled versions

• SpinDye webbing that uses less water and energy

• Oeko-Tex certified materials that are safer for pets and people

• Bluesign-approved, all-natural Polygiene StayFresh™ odor-control technology

• C0 DWR finish that resists stains without harmful chemicals

These choices aren’t flashy, but they matter. They reduce waste, cut down on over-washing, and help us make gear that holds up through real life and the glorious mess of being a pet parent.

Built to Last. Built with Purpose.

We’re not chasing trends. We’re building timeless products that work hard, feel good, and do good. The Be Loyal™ Program is how we make sure that loyalty runs deeper than just a product promise. It’s our commitment to the bigger picture for all of us.

Because being loyal isn’t just a tagline. It’s how we do business.