Unveiling Eco-Tough: Beyond Ballistic, a Fabric Revolution

Unveiling Eco-Tough: Beyond Ballistic, a Fabric Revolution

In the grand tapestry of fabrics, the term "Ballistic" echoes with historical significance, tracing its roots back to the battlefield during the Vietnam War. Originally designed as a stalwart soft armor for military jackets, Ballistic fabric became a symbol of resilience, with its dense fusion of strategically laminated layers standing strong against exploding shrapnel. However, as the '70s unfolded, military armor underwent a transformative shift, embracing lightweight innovations like Kevlar® and ceramic plates, capable of withstanding real bullets. Stepping into the '80s, Ballistic fabric found a new identity in the consumer market, becoming synonymous with durability and strength, particularly in the realms of luggage and outdoor gear.

The Rise of Eco-Tough:

Amidst the fabric landscape, the term "Ballistic" faced a fate common to symbols of quality – its resonance diluted by opportunistic companies seeking a shortcut to credibility. The once-proud term was adopted by lazy manufacturers, leading to its overuse and cheapening. In response, we've created our Better than Ballistic™,  Eco-Tough fabric that not only pays homage to the robust legacy of Ballistic but surpasses it in every aspect. While Ballistic fabric continues to charm with its slick finish, robust weave, and commendable strength, our fabric proudly asserts itself as Better than Ballistic™. We've crafted a triple-layered textile designed to elevate the canine experience by offering unparalleled comfort, resilience, and performance.

Comfort Redefined:

Eco-Tough stands at the forefront of comfort engineering for dogs. The triple-layered design ensures a plush and cozy haven for your pup, providing an unrivaled level of comfort that extends beyond the ordinary.

Resilience in Every Thread:

In the face of wear and tear, Eco-Tough emerges as the champion. Its durability is not just a feature but a commitment. The fabric is fortified to withstand the rigors of a dog's lifestyle, making it the go-to choice for pet owners who seek longevity without compromising on comfort.

Performance Unleashed:

Eco-Tough isn't just a fabric; it's a performance powerhouse. Whether your dog is an avid digger or an energetic explorer, our fabric is engineered to endure. Its tough-as-nails composition ensures that it can keep up with the most spirited of canine activities.


We've also added an additional layer of excellence to our already formidable fabric, we proudly present the StayFresh advantage incorporated into our Eco-Tough innovation. StayFresh technology takes the resilience and comfort of Eco-Tough to new heights by actively combating the growth of odor-causing microbes. This groundbreaking feature ensures that not only does Eco-Tough stand as the epitome of durability, but it also creates an environment that remains fresh and hygienic for your pup. Addressing the concerns of lingering odors caused by bacterial growth, as Eco-Tough with StayFresh technology promises a bed that not only endures the test of time but also maintains a level of cleanliness that aligns seamlessly with the high standards of your dog's well-being. 

In the pursuit of fabric excellence, Eco-Tough emerges as a beacon of innovation, proudly stepping beyond the shadow of the diluted "Ballistic" label. It's not just a fabric; it's a testament to our commitment to crafting materials that redefine the standards of durability, comfort, and performance. It's Better than Ballistic™.

Choose Eco-Tough for your dog, because when it comes to fabrics, there's tough, and then there's Eco-Tough – a revolution in pet-friendly textiles.